If commercial success is the game plan for the guys, well it ain't gonna happen, although they do have crossover appeal for both the dance and indie markets. I do actually really like this album. I like the lo-fi production and experimental nature of it. I also like the fact that there are actually songs on here. It is easy for an act to hide behind the technology and dazzle us with a series of electronic bleeps and breaks that make no concession to actually making it an enjoyable experience for the listener. On this album Japanese Gum manage to balance the music and the technology, vocals apart, pretty much perfectly.
It would not be fair to review this on an individual track basis as it is clearly not intended to be listened to that way. Instead listen to this album as a whole and immerse yourself in the chilled soundtrack. As avant guarde as it is, it is actually an enjoyable experience.