Japanese Gum: Hey Folks! Nevermind, We Are All Falling Down

~ Thursday, 17 December 2009
Japanese Gum are the Italian duo of Paolo Tortora and Davide Cedolin. Their aim is to create soundscapes that are both challenging and experimental while retaining a commercial edge and to a certain extent they manage to do what it says on the tin. The music itself sound like The Jesus and Mary Chain jamming with Ennio Morricone, but the reverb laden vocals are reduced to nothing more than an annoying mumble at the back of the mix as if put there as an after thought.

If commercial success is the game plan for the guys, well it ain't gonna happen, although they do have crossover appeal for both the dance and indie markets. I do actually really like this album. I like the lo-fi production and experimental nature of it. I also like the fact that there are actually songs on here. It is easy for an act to hide behind the technology and dazzle us with a series of electronic bleeps and breaks that make no concession to actually making it an enjoyable experience for the listener. On this album Japanese Gum manage to balance the music and the technology, vocals apart, pretty much perfectly.

It would not be fair to review this on an individual track basis as it is clearly not intended to be listened to that way. Instead listen to this album as a whole and immerse yourself in the chilled soundtrack. As avant guarde as it is, it is actually an enjoyable experience.


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