Popkids Of The World Unite! is a collection of the work of indie posters Horowitz from 2004 to 2010. It’s a great idea to collect all of their songs together on one, forgive the mainstream major terminology, anthology.
It’s great for the older indie C86 fans to hear a younger band who remind you of free tapes with the NME of The Pastels, Yo La Tengo, the Television Personalities and the Shop Assistants. Like most true indie bands they wear their indie badges on their lapels and satchels. There’s even creditable covers of Pavement’s I Love Perth and Jonathan Richman’s Government Center. Their version of the Ramone’s Judy is a Punk is like The 1912 Fruitgum Company walking into a Jesus and Mary Chain gig on Acid.
What’s most impressive about this collection is listening to the band gradually mature into decent indie popsters. On Super Snuggles we get close to The Weather Prophets, on Animal Soup and Sweetness I Could Die In Your Arms we could be listening to the BMX Bandits, by the time we get to The Drunks Are Writing Punk Songs you’re left wondering why they never had a major breakthrough. Probably because they didn’t want it, it’s not an indie requisite to have too much ruthless ambition.
A definite buy.
Review by Charlie Brown